Atlas Advisors acts as exclusive financial advisor on the sale of Van Geloven by TowerBrook Capital Partners to McCain Foods

Tilburg, Netherlands / Toronto, Canada / London, England – March 3rd, 2016 — McCain Foods Limited (“McCain”) and TowerBrook Capital Partners L.P. (“TowerBrook”) announced today that they have agreed terms for the sale of a majority stake in Van Geloven B.V. (“Van Geloven”) to McCain. Following completion of the transaction, TowerBrook will remain a shareholder in the business and will continue to support Van Geloven in its expansion plans. The transaction will give Van Geloven access to McCain’s extensive network across Europe and will support its ambition of creating a leading frozen snacks company in Europe.

Atlas Advisors has acted as a financial advisor on three consecutive transactions regarding Van Geloven:

  • The sale of Ad van Geloven by Egeria (July 2008)
  • The sale of Van Geloven by Lion Capital and Avedon Capital Partners (March 2015)
  • The sale of Van Geloven by TowerBrook Capital Partners, announced today

This transaction highlights several of Atlas Advisors’ key strengths:

  • In-depth knowledge of the global food and beverage industry
  • Advising on multiple consecutive transactions
  • Commitment to advising leading consumer products companies, with seamless execution across a wide range of transactions
  • Strong relationship client base. This is the seventh transaction involving McCain Foods; prior transactions include the acquisition of Lutosa in Belgium and CélaVita in the Netherlands
  • Longstanding commitment to and presence in the Netherlands / Benelux markets, with 25 transactions either closed or announced


Atlas Advisors is the marketing name for Atlas Advisors, LLC and Atlas Strategic Advisors, LLC. Atlas Strategic Advisors, LLC provides financial advisory services in connection with mergers, acquisitions and other similar transactions. Atlas Strategic Advisors, LLC is a wholly owned subsidiary of Atlas Advisors, LLC and a member of the FINRA.

None of the information contained in this release constitutes a recommendation, solicitation or offer by Atlas Strategic Advisors, LLC or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service.