Atlas Advisors advised Mecyva Holdings Inc. on the divestiture of Fempro I, Inc. to Kainos Capital, LLC

Drummondville, Canada, August 15, 2014 — Mecyva Holdings, Inc. (“Mecyva Holdings”) today completed the sale of Fempro I, Inc. (“Fempro” or the “Company”) to an affiliate of Kainos Capital, LLC (“Kainos”). Atlas Advisors acted as exclusive financial advisor to Mecyva Holdings and Fempro in the transaction.

Fempro is a leading North American manufacturer of feminine hygiene products with over 25 years’ experience. The Company offers a broad array of feminine hygiene products both under the Incognito® brand and for private label in addition to absorbent food pads. Fempro manufactures its product in its facility located in Drummondville, in the province of Quebec, and employs approximately 150 people. The Company is the supplier of choice for a multitude of flagship customers in North America, including CVS, Target, Walgreens, Wal-Mart, Shoppers Drug Mart, HEB, Jean Coutu and McKesson, among others.

The transaction represents Kainos Capital’s first acquisition in Canada. Kainos Capital, a middle market private equity firm focused on the food and consumer sector, was recently formed by Andrew Rosen, Robert Sperry and Sarah Ashmore Bradley. The Kainos team has extensive investment and operating experience in the industry, having invested more than $2 billion of equity in more than 40 transactions in the food and consumer sector with a total transaction value in excess of $7 billion.

This transaction highlights several of Atlas Advisors’ key strengths:

  • An emphasis on top-notch deal execution and strategically-oriented client relationships: Atlas Advisors worked across the table from Mecyva Holdings representing McCain Foods Inc. on the sale of Charcuterie la Tour Eiffel in 2012. Mecyva Holdings retained Atlas Advisors to assist in the sale of Fempro based on the value-added advisory Atlas Advisors provided in the Charcuterie la Tour Eiffel transaction
  • In-depth knowledge and experience in advising on and executing cross-border transactions; this represents Atlas’ 14th transaction including a Canadian counterparty
  • Expert positioning and execution in the consumer sector in general, and in the personal care industry in particular
  • Ability to deliver maximum value to shareholders through consummate execution

Other Atlas Advisors assignments in Canada include numerous transactions for international frozen food leader McCain Foods, Grupo Bimbo’s acquisition of Canada Bread, the sale of Minit Canada to a private investor consortium, the sale of Naya Waters to Catterton Partners and the sale of Danone Waters of Canada to Birch Hill Equity Partners, among others.


Atlas Advisors is the marketing name for Atlas Advisors, LLC and Atlas Strategic Advisors, LLC. Atlas Strategic Advisors, LLC provides financial advisory services in connection with mergers, acquisitions and other similar transactions. Atlas Strategic Advisors, LLC is a wholly owned subsidiary of Atlas Advisors, LLC and a member of the FINRA.

None of the information contained in this release constitutes a recommendation, solicitation or offer by Atlas Strategic Advisors, LLC or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service.