Grupo Bimbo closes acquisition of Sara Lee’s Fresh Bakery Business in Spain & Portugal

Excerpt of press release by Grupo Bimbo

Mexico City, December 5, 2011 – Grupo Bimbo, S.A.B. de C.V. (“Grupo Bimbo” or “the Company”) (BMV: BIMBO) today announced that it has completed its acquisition of Sara Lee Corporation’s (NYSE: SLE) fresh bakery business in Spain and Portugal for €115 million.

The acquisition includes bread, pastries and snacks produced under the Bimbo, Silueta, Ortíz, Martinez and Eagle brands, among others. The business employs more than 1,900 associates, operates seven production facilities and manages more than 800 distribution routes.

This acquisition positions Grupo Bimbo as the leading branded bread company on the Iberian Peninsula and enhances the Company’s international growth with a strong and established bakery business.

This transaction was funded with cash holdings. The financial results of Spain and Portugal fresh bakery business will be included in Grupo Bimbo´s consolidated results starting on December 4, 2011.

Atlas Advisors acted as exclusive financial advisor to Grupo Bimboin connection with this transaction.

Atlas Advisors is the marketing name for Atlas Advisors, LLC and Atlas Strategic Advisors, LLC. Atlas Strategic Advisors, LLC provides financial advisory services in connection with mergers, acquisitions and other similar transactions. Atlas Strategic Advisors, LLC is a wholly owned subsidiary of Atlas Advisors, LLC and a member of the FINRA.

None of the information contained in this release constitutes a recommendation, solicitation or offer by Atlas Strategic Advisors, LLC or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service.