05 Apr Grupo Bimbo acquired the Beefsteak bread brand from Hostess in a bankruptcy auction
Mexico City, April 5, 2013 – Grupo Bimbo, S.A.B. de C.V. (BMV:BIMBO) today announced that, BBU, Inc. (“BBU”), its business in the United States, has completed its US$31.9 million purchase of the Beefsteak brand, acquired as part of the Hostess Brands bankruptcy proceedings. The transaction was funded with cash holdings. Beefsteak is one of the largest volume selling rye breads in the United States and has a strong, established presence in the Midwest and Mid-Atlantic regions, offering BBU a significant opportunity for national expansion.
Atlas Advisors acted as exclusive financial advisor to Grupo Bimbo in connection with this transaction.
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